DIPLO, SKRILLEX, & A-TRAK TEAM WITH ICONICTV TO CREATE YOUTUBE MUSIC NETWORK "POTATO"
Globally acclaimed DJs Diplo, Skrillex, and A-Trak have partnered with IconicTV to create POTATO, a web-based music network on YouTube that aims to bring back the spirit of early music television for the digital and mobile era. Recognizing that there is a parallel between today's YouTube explosion and the early days of cable TV, the trio developed a music outlet that echoes MTV’s initial mission statement: "You'll never look at music the same way again." The channel launches on YouTube today, Friday the 15th.
POTATO’s programming will give voice and vision to the immensely diverse and ever-growing field of music, recognizing that there no longer is a divide between musician and fan.
POTATO is a joint venture with management companies TMWRK & Blood Company and IconicTV, which is run by Larry Aidem (former President & CEO of the Sundance Channel) and Michael Hirschorn (CEO of Ish Entertainment and former head of programming for VH1). The channel's general manager is Hallie Harris, a former music manager and music publishing exec. The Director of Programming is Mike Ostolaza, who was an integral part of developing MTV Clubland. Its creative director is the photographer & video director Shane McCauley.