UnoDosTres is the new digital hub for a young, multi-cultural demographic...a place where color and language do not matter, but cool and community do. Dedicated to bringing everything hot, hip and Hispanic to an audience that enjoys being the first to know, this channel has its finger on the pulse of the global music scene, collaborating with some of the biggest names in Latin music including Jennifer Lopez, Wisin y Yandel, and Daddy Yankee. UnoDosTres delivers world premiere music videos, exclusive live stream concert events, and a glimpse at the most exciting emerging artists from around the world.
Jessy Terrero is a successful film and music video director. He has directed videos for an international clientele of famous artists including Jill Scott, Lionel Richie, Syleena Johnson, 50 Cent, Wisin y Yandel, Daddy Yankee, Ludacris, Akon, Paulina Rubio, Enrique Iglesias, Sean Paul and many others. In 2009, Terrero directed Wisin y Yandel’s MTV VMA-nominated video "Abusadora." Terrero is currently directing the upcoming film Freelancers, starring Robert DeNiro and frequent collaborator 50 Cent.
James Cruz is one of the most highly respected and influential executives in the entertainment, marketing and branding industries today. Appointed President of Bad Boy management in Spring 2010 by Sean Combs, he manages industry heavyweights Diddy and Rick Ross. He’s worked with some of the biggest in the business from Akon to 50 Cent to Missy Elliot and Nicki Minaj. His relationships with A-List talent is invaluable. James’ vision, expert marketing prowess and keen understanding of the Hispanic community is sought after by major brands.