Conceived and curated by Shawn “JAY Z” Carter, JAY Z’s Life+Times is a multi-platform brand focused on music, sports, and lifestyle content. This content-rich hub seamlessly blends the interests of JAY Z with those of his fan base, and provides a succinct insider’s perspective on the world’s most influential people, places and products through both an original content channel (http://www.youtube.com/jayz) and its companion website (http://lifeandtimes.com/).
JAY Z’s Life+Times continues to expand on a variety of platforms. The brand recently announced a production deal with cable and digital network, Fusion, as well as its much-heralded partnership with Vessel, a new subscriber video service launching in early 2015.
Channel Partner: JAY Z
Since 1996, 13-time Grammy award winner, Shawn “JAY Z” Carter has dominated the rap industry and set trends for a generation. Now in 2012, he personifies the “American Dream.” Founder and chairman of Rocawear, he is also co-owner of the Brooklyn Nets, 40/40 sportsclubs, Translation Advertising and Carol’s Daughter skin line, as well involved in a partnership with Iconix Brand Group. After three successful years as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and Kanye West, JAY Z entered into a partnership with Live Nation to form Roc Nation. JAY Z just released his collaborative effort with Kanye West, WATCH THE THRONE, his 12th #1 album. He has secured the record for most #1 albums by any solo artist. He continues his philanthropic work through his Water For Life initiative and the Shawn Carter Scholarship Foundation.