Most recently Larry served as President & CEO of RayV Content LLC, leading the digital distribution of television and events over the world's first TV over IP Delivery Network (TVDN). A self-described recovering traditional media exec, Mr. Aidem has extensive experience domestically and abroad in the successful development and operation of cable television networks. His experience is both multi-functional -- including programming, distribution, marketing, sponsorship -- and multi-platform, i.e. across both traditional & digital media. Larry began his media & entertainment career at MCA-Universal where he served as promotion coordinator on NATIONAL LAMPOON’s ANIMAL HOUSE. He subsequently transitioned to pay television and following stints at HBO/Time Warner, Viacom & Showtime/CBS, Mr. Aidem served for 11 years as President & CEO of Sundance Channel LLC. He and his team built substantial value for the partners, culminating in the successful sale of the Channel to Cablevision in May 2008. Commenting on Mr. Aidem's stewardship, Sundance Founder Robert Redford said, "The Sundance Channel team, led by CEO Larry Aidem, has exceeded every expectation I had for this venture." Larry received his BA from Stanford University and an MBA from the Harvard Business School.